Brendan Kennedy: the data geek taking cannibis mainstream

By: Jane Lewis

Brendan Kennedy was an early mover in the market as the world started to legalise cannabis. It seemed like a crazy and risky decision a decade ago. Now, he’s sitting on a fortune. Jane Lewis reports.

When Brendan Kennedy gave up his job in finance to gamble on the commercial potential of legal cannabis, everyone thought he was crazy. Nine years on, he has become “a poster child of the green rush”, says The Times. He presides over Tilray, a self-described “global leader in cannabis research, cultivation, processing and distribution”, which has ridden “an extraordinary global surge towards legalisation”.

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