The New Buzzword in Cannabis Branding? ‘Affordable Luxury’

By Juliet Martinez

From a high-end dispensary opening up in Barneys New York to cannabis-infused pastilles and $20 chocolate bars, luxury cannabis has been all the rage this past year. The trend makes sense. Savvy entrepreneurs see a huge yet untapped market of canna-curious customers with lots of disposable income. But what about consumers who want the “premium” experience without the premium price tag?

That’s where companies like Quarter Brands come in.

Quarter, named for its $25 quarter-gram oil vape pens, has positioned itself as a quality brand for consumers who don’t want to spend a ton of money. “The emphasis has been on super-premium brands,” says Quarter co-founder Jackee Stang, “but nobody was going after affordable luxury.”

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